Our future
Raising the standard, together.
Our longer-term ambition is to become an influential participant in raising the standards of Australia’s pet care industry.
What follows is our direction of travel. These are intentions, not announcements, and we will share specifics when they are real.
Strengthen our brands
Grow and support three operating brands while each keeps its own market position and identity.
Set measurable standards
Develop consistent, measurable standards for customer experience, animal welfare, quality and professional service.
Expand with purpose
Grow through strategic partnerships, new locations and complementary pet care services.
Raise the industry
Explore opportunities for education, professional development and better standards across pet care.
Use technology well
Use technology, automation and artificial intelligence to improve performance, marketing and customer engagement.
Build a social enterprise
Create meaningful employment opportunities within a commercially sustainable business.
Beyond dogs
A company for every companion.
Our origin is with dogs, and that will not change. Our long-term vision, though, encompasses dogs, cats and other companion animals, wherever our brands can care for them properly.
Help shape what comes next.
We are looking for partners who want to raise the standard with us.