About us
Some businesses start with a business plan. Ours started with a belief.
That pets change lives, and the way we care for them should reflect that.
Why we exist
Our Heart
Pets change lives. The way we care for them should reflect that.
What we seek to achieve
Our Ambition
Redefining the Standard of Pet Care.
What we do
Our Commitment
Every product, service, experience and opportunity we create must honour that belief.
Our story
It began, personally and authentically, with dogs.
Darren Needham-Walker built Daggie Dog Treats around natural Australian products, trust and social purpose, inspired in part by Luna and Spike.
Dean De Jesus created Charlie’s Mates after his relationship with Charlie the beagle shaped his understanding of companionship and care.
Their paths crossed again through Daggie Dog: first distribution, then investment, then a shared conviction that care, opportunity and commercial success could strengthen one another.
Today Daggie Dog Pty Ltd is the company behind three distinct brands. We set the strategy, the standards and the governance. Each brand keeps its own identity, voice and customers.
What we stand for
Five founding principles.
Pets change lives
We recognise the bond between animals and people.
Care before commerce
Wellbeing, safety and fit-for-purpose quality are non-negotiable.
Opportunity and belonging
We create meaningful pathways for people to grow.
Trust must be earned
Transparent claims, reliable service and accountability.
Continually raise the standard
We keep improving our products, experiences and positive impact.
Our long-term vision encompasses dogs, cats and other companion animals, wherever each of our brands is equipped to care for them well.
Want to know more?
We welcome conversations with partners, stockists, investors and people who share our belief.