Our brands
Different brands. One shared standard.
Daggie Dog Pty Ltd sets the strategy, brand standards and governance for three distinct brands. Each one keeps its own identity, voice and customers. All three are held to the same standard.
The shared standard
Care before commerce
Wellbeing, safety and fit-for-purpose quality are non-negotiable.
Trust must be earned
Transparent claims, reliable service and accountability.
Opportunity and belonging
Meaningful pathways for people to grow.
Australian substance
Genuine suppliers, people and stories.
Raising the standard
Continually improving our products, experiences and impact.
Playful · Authentic · Proudly Australian
Daggie Dog Treats
Natural, proudly Australian dog treats with personality.
Daggie Dog Treats makes high-quality, natural dog treats from Australian-sourced ingredients, made in Australia. The range comes in three formats, Chips, Crunchies and Chews, across chicken, beef and kangaroo.
Treats are available through retail, stockists and online, and the team also makes products for other retailers’ own brands through a white-label service.
Friendly · Accessible · Trustworthy
Charlie’s Mates
Your pet’s familiar, caring neighbourhood team.
Founded in April 2021 in honour of Dean’s beagle, Charlie, Charlie’s Mates is a community pet care brand built on friendly, accessible service and relationships that last. It offers professional grooming, with daycare, dog walking and a 24/7 DIY dog wash, and is developing a broader pet care offering.
Its promise is simple: people who know your dog, handling your dog with care.
Calm · Polished · Attentive
Lei Lani Pet Spa
Personalised boutique grooming. Humanity Over Vanity.
Lei Lani Pet Spa is a premium grooming and wellbeing brand for pets who deserve a calmer, more considered experience. Its approach puts the animal’s comfort ahead of appearance: tailored care, skilled stylists, attention to coat and skin, and a beautiful finish.
Lei Lani is being rolled out through our partnership with Pet Resorts Australia and at selected independent boutique sites.
How the family works
Distinct to customers. United behind the scenes.
Customers meet each brand on its own terms. Behind each one, Daggie Dog provides the shared strategy, standards, quality assurance and governance that keep the promise consistent, so a brand can grow without losing what makes it trustworthy.
Stock, partner or collaborate.
Whether you are a retailer, a venue or a fellow pet care business, start the conversation here.